This is a guide to the principles of competitive business strategy.The book draws, chapter by chapter, on illustrative instances andexamples involving vigorous competition between determined rivalsin business. It offers helpful ideas for devising ways to prevailin confrontation with business competitors. Based on the course oncompetitive strategy taught by the author over the past ten yearsto executives and undergraduates, the book provides athought-provoking complement to standard textbooks. Each chapteraddresses a key strategic principle, richly illustrated withtopical business examples, and followed by student questions at theend of the chapter.
Most contemporary accounts of strategic thinking concentrate onpreserving a business in steady state through thinking abouteconomics, markets and business development, rather than dealingdirectly with psychological confrontation between businessrivals.