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The Dream Cafe

Lessons in the Art of Radical Innovation

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
In Ihrem Land nicht verfügbar
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Get out of the office and dream!
To keep your brand innovative you need to feed your creative spiritand the office is not the place to do that. So get out,disrupt and reimagine the status quo, get into a café anddream.
Recreating the convivial, collaborative, creative world of theavant-garde the guys at The Dream Café have developed a fresh,new approach which is being used by major brands and businesses togreat success. They create actual Dream Café locations -settings which encourage freedom of thought and collaboration.Explaining how space and process can be harnessed to produce thekind of unanticipated multicultural and interdisciplinaryencounters that lead to unpredictable outcomes.
Now, for the first time, the innovation consultants at The DreamCafé have made their model and methods available to us all inthis exciting new book.
* Focuses on the urgent need to enable major brand businesses toformulate, refine, and deliver the big brand idea that will disruptand redefine the market
* Shows how to innovate and stand out by embracing risk andinnovation
* Equal parts inspiration and practical implementation
* The concept covered is currently being used extensively bymajor global brands and companies


Titel: The Dream Cafe
Autoren/Herausgeber: Duncan Bruce, Geoff Crook
Ausgabe: 1. Auflage

ISBN/EAN: 9781118977835

Seitenzahl: 288
Produktform: E-Book
Sprache: Englisch

Duncan D. Bruce is a consultant and author of Brand Enigma who has established a truly alternative approach to brand building, informed by over 25 years of creative and strategic experience in empowering the communication, creative and cultural needs of blue chip business and brands.
Dr Geoff Crook is an artist and research innovator who is committed to changing hearts and minds in ways that allow transformational change in the marketplace. He has a PhD in multi-sensory aesthetics and created and ran the Masters in Applied Imagination at Central St Martin's School of Art. Geoff 's decision to co-create The Dream Cafe as a location for brand innovation was informed by his realization that there was a real opportunity to construct synergy between disruptive creativity and market need.

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