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The Essential Online Solution

The 5-Step Formula for Small Business Success

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar


With big-box stores dominating today's business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win--and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company's bottom line.


Titel: The Essential Online Solution
Autoren/Herausgeber: Rick Segel, Barbara Callan-Bogia
Ausgabe: 1. Auflage

ISBN/EAN: 9780470074336

Seitenzahl: 288
Produktform: E-Book
Sprache: Englisch

RICK SEGEL, CSP, a seasoned retailer of twenty-five years,owned one of New England's most successful independent women'sspecialty stores. He is the marketing expert for Staples.com, thecocreator of the Retail Technology Assessment for Microsoft, and afounding member of the Retail Advisory Council for Johnson &Wales University. Segel is the Director of Retail Training for theRetailers Association of Massachusetts. He is also the creator ofthe Retailers Association of Massachusetts Awards of ExcellenceProgram (RAMAEs), which has recognized over thirty of the mostinnovative retailers in the state. Segel holds the CertifiedSpeaking Professional designation and has been a featured speakerin over 1,400 presentations. He is also the author of RetailBusiness Kit For Dummies (Wiley), which became the number-oneselling retail how-to book in the United States.
BARBARA CALLAN-BOGIA is a speaker and trainer whoconducts seminars to thousands of people on influencing, leading inmultiple locations, communication, and office politics. She is alsothe owner of Callan Consulting, a successful national managementdevelopment consulting firm founded in 1996, and cocreator of theRetail Technology Assessment for Microsoft.

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