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The Innovator's Field Guide

Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
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A step-by-step guide to successfully transforming anyorganization
It is well recognized that succeeding at innovation isfundamental in today's hyper-competitive global marketplace. It isthe only way to outperform current and emerging competitorssustainably. But what we call "innovation" ismessy and difficult and too often lacks the rigor and discipline ofother management processes. The Innovator's Field Guide: MarketTested Methods and Frameworks to Help You Meet Your InnovationChallenges changes that. It is a practical guide thatmoves beyond the "why" to the "how" ofmaking innovation happen, for leaders and practitioners insideorganizations of all sizes.
Written by two pioneers in the field of embedding innovation inorganization, The Innovator's Field Guide focuses onthe most pressing innovation problems and specific challengesinnovation leaders will face and offers concrete solutions, tools,and methods to overcome them.
* Each chapter describes a specific innovation challenge anddetails proven ways to address that challenge
* Includes practical ideas, techniques, and leadingpractices
* Describes common obstacles and offers practicalsolutions
Any leader or professional who needs concretesolutions--right now--to the critical challenges ofinnovation will find invaluable aid in the practical,easy-to-understand, and market-tested approaches of TheInnovator's Field Guide.


Titel: The Innovator's Field Guide
Autoren/Herausgeber: Peter Skarzynski, David Crosswhite
Ausgabe: 1. Auflage

ISBN/EAN: 9781118644393

Seitenzahl: 288
Produktform: E-Book
Sprache: Englisch

PETER SKARZYNSKI advises large, global organizations andtheir leaders on growth strategy, leadership, and organizationalchange. He has led strategy and growth efforts for clients in Asia,Europe, and the Americas. A frequent corporate and conferencespeaker, he is lead author of Innovation to the Coreand has written thought pieces for The Wall Street Journal,CEO Magazine, and The Drucker Foundation.
DAVID CROSSWHITE is an advisor to senior leadership oflarge organizations on their most significant strategy and growthchallenges. For over twenty years he has guided Global 1000organizations in their implementation of growth and innovationstrategies. His work has been highlighted in several books andHarvard Business School Cases, which are taught in leading MBAprograms across the country.

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