Titel: The International Brand Valuation Manual
Autoren/Herausgeber: Gabriela Salinas
Ausgabe: 1. Auflage
Gabriela Salinas has a very uncommon professional profile,with deep understanding of strategic, accounting, financial andmarketing issues, that has earned her a reputation as one of theworld leading experts in the field of brand valuation.
As Global Brand Manager of Deloitte Touche Tohmatsu, she advisesinternal and external clients on brand valuation and evaluationrelated issues. She has a broad international experience, havingworked in New York, Buenos Aires, Singapore, London and Madrid forclients such as Bank of America, Repsol YPF,Telefónica, Terra Networks, Bausch & Lomb, Johnson &Johnson, Roca, GM and Great Eastern Life and other internationalcompanies on projects involving brand evaluation, brandarchitecture, brand positioning and brand valuation projects.
Early in her career she specialized in corporate valuation,receiving a Master in Corporate Finance and lecturing on"Valuation of Financial Assets". Later on, she focusedon the valuation of intangible assets, developing a soundprofessional career in the field. As she enjoys the academic work,she led several research projects on the field and is now teaching"Brand Valuation" at the Institute of Intangible Assetsin Spain.
She is now a member of the international initiative for thestandardization of brand valuation methodologies, ISO/PC 231International Committee and of the Brand and Valuation Committeesof the Institute of Analysis of Intangible Assets.