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The Lean Entrepreneur

How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
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Kurzbeschreibung

You are not a Visionary. yet.
The Lean Entrepreneur shows you how to become one.
Most of us believe entrepreneurial visionaries are born, not made.Our media glorify business outliers like Bezos, Branson, Gates, andJobs as heroes with X-ray vision who can look to the future, seeclearly what will be, imagine a fully formed product or experienceand then, simply make the vision real.
Many in our entrepreneur community still believe that to bevisionary, we must merely execute on a seemingly good idea andignore all doubt. With this mindset, companies build doomedproducts in a vacuum; enterprises make ill-fated innovationinvestment decisions; and employees and shareholders come along foran uncomfortable ride.
Falling prey to the Myth of the Visionary confuses talentedentrepreneurs, product managers, innovators and investors. It leadsus to heartbreaking, costly and preventable failures in newproduct and venture development.
The Lean Entrepreneur moves us beyond this myth. It combinespowerful customer insight, rapid experimentation and easilyactionable data from the Lean Startup methodology to empowerindividuals, companies, and entire teams to evolve their vision,solve problems, and create value at the speed of the Internet.
Anyone can be visionary. The LeanEntrepreneur shows you how to:
* Apply actionable tips, tricks and hacks from successful leanentrepreneurs.
* Leverage the Innovation Spectrum to disrupt existing marketsand create new ones.
* Drive strategies for efficient market testing with MinimalViable Products.
* Engage customers with Viability Testing and radically reducetime and budget for product development.
* Rapidly create cross-functional innovation teams that devourroadblocks and set new benchmarks.
* Bring your organization critical focus on the power of loyalcustomers and valuable products you can build to servethem.
Leverage instructive tools, skill-building exercises, andworksheets along with bonus online videos.

Details
Schlagworte
Autor

Titel: The Lean Entrepreneur
Autoren/Herausgeber: Brant Cooper, Patrick Vlaskovits
Weitere Mitwirkende: Eric Ries
Ausgabe: 1. Auflage

ISBN/EAN: 9781118331866

Seitenzahl: 288
Produktform: E-Book
Sprache: Englisch

Brant Cooper helps organizations big and small move theneedle. His startup career includes Tumbleweed, Timestamp,WildPackets, inCode, and many others. He has experienced IPO,acquisition, rapid growth, and miserable failure. Brant previouslyauthored The Entrepreneur's Guide to Customer Development,the first purpose-written book to discuss lean startup and customerdevelopment concepts, earning a distribution of over 50,000 copies.Brant has worked with hundreds of entrepreneurs across the globeand is a sought-after speaker, having presented at leadingcompanies such as Qualcomm, Intuit, Capital One, andHewlett-Packard. Brant is reachable @brantcooper. He lives with(and continuously learns from) his two daughters, Riva and Eliza,near Swami's in Encinitas, California.
Patrick Vlaskovits is an entrepreneur, author, andconsultant, and more than anything wishes he were a polymath. Hiswriting has been featured on the Harvard Business Reviewblog, the Wall Street Journal blog, and The Browser. Patrickroutinely speaks at technology conferences nationally andinternationally, including SXSW, GROW Conference, the TuringFestival, and the Lean Startup Conference. He co-founded twostartups, currently advises multiple technology startups, andserves as a mentor for 500 Startups, a seed fund and startupaccelerator. As a principal at Moves the Needle, he counts Fortune100 companies in his client list. The Lean Entrepreneur ishis second book. The first, The Entrepreneur's Guide to CustomerDevelopment, is a required course text for MBA and undergrad atuniversities such as the University of Chicago Booth School andBerkeley. He has also guest-lectured at Stanford and UCLA. For someunknown reason, Patrick holds a master's in economics from UC SantaBarbara. When he has spare time, he can be found on Orange Countybeaches with his family. Tweet at him @Pv and read his blog atvlaskovits.com.

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