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The Luxury Market in India

Maharajas to Masses

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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

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Titel: The Luxury Market in India
Autoren/Herausgeber: G. Atwal, S. Jain (Hrsg.)
Ausgabe: 1st ed. 2012

ISBN/EAN: 9781349340538

Seitenzahl: 217
Format: 21,6 x 14 cm
Produktform: Taschenbuch/Softcover
Gewicht: 0 g
Sprache: Englisch

ROASIE VIRQ AHLUWALIA responsible for Corporate Affairs for Genesis Luxury
DOUGLAS BRYSON Professor at ESC Rennes School of Business, France
HIMADRI ROY CHAUDHURI member of the marketing faculty at International Management Institute Kolkata, India
SUDEEP CHHABRA Consultant to Suneet Varma Design Pvt Ltd
SUSHANTA DAS Senior Manager for Process Improvement at DFS in Hong Kong (LVMH)
RAHUL KAPOOR Co-founder of Excedo Luxuria, India
SHAZIYA KHAN Executive Planning Director and Vice President at JWT Mumbai, India
SOPHIE MAXWELL Insight Director at International design agency Pearlfisher
KINJAL MEDH Chief Operating Officer of Cogito Consulting, India
PRIYA MENON Brand Director at Added Value UK
AKASH MISRA Senior Associate Consultant at Ninah Consulting, India
MELANIE PUDDICK Brand Director at Added Value UK
LULU RAGHAVAN Country Director of the Mumbai office of Landor Associates, India
THOMAS RECCHIONE Asia Director of Ninah Consulting, the financial and management consultancy of Publicis Groupe
PRASHANT SAXENA Associate Director at Agility Research & Strategy, Singapore
DHEERAJ SINHA Regional Planning Director, Asia at Bates
ASHOK SOM Associate Dean of Global MBA and founder of the India Research Center at ESSEC Business School, France

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