Suche ›

The Marketing Accountability Imperative

Driving Superior Returns on Marketing Investments

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
In Ihrem Land nicht verfügbar


Making accountable marketing decisions to improve the efficiency ofspending
In this practical guide, Prophet CEO Michael Dunn teams up withmarketing effectiveness expert Chris Halsall to help marketingmanagers and CMOs make better marketing spending decisions andbetter evaluate the success or failure of these decisions. Theyshow how to sort through the clutter of metrics, measurement, andanalytic options, and provide the practical information needed tohelp establish the marketing accountabilityimperative--highlighting the critical need for more effectivestewardship of marketing spending.


Titel: The Marketing Accountability Imperative
Autoren/Herausgeber: Michael Dunn, Chris Halsall
Ausgabe: 1. Auflage

ISBN/EAN: 9780470443811

Seitenzahl: 272
Produktform: E-Book
Sprache: Englisch

Michael Dunn is CEO and chairman of Prophet and isresponsible for overseeing the firm's strategy, clientrelationships, and people. He is the co-author (with Scott Davis)of Building the Brand-Driven Business from Jossey-Bass.
Chris Halsall, former Prophet and McKinsey consultant,works and lives in New York City. - Newsletter
Möchten Sie sich für den Newsletter anmelden?

Bitte geben Sie eine gültige E-Mail-Adresse ein.
Lieber nicht