Titel: The Marketing Century
Autoren/Herausgeber: The CIM, Jeremy Kourdi (Hrsg.)
Ausgabe: 1. Auflage
About The Chartered Institute of Marketing
The Marketing Century celebrates the work of TheChartered Institute of Marketing, the world's leading body forprofessional marketers.
Throughout its history, the Institute's priority has been tosupport the development of professional marketing and marketers.This purpose has renewed vigour in the 21st Century, a time thatcan be fairly described as the marketing century. Now, more thanever, the Institute's purpose is to be at the heart of marketing bygiving the profession a place to learn, develop and belong.
For further information visit www.cim.co.uk.
The Marketing Century is written by highly experiencedpractitioners and academics in each of the fields of marketingcovered by the book. Their approach is international, insightfuland proven, and in this work they highlight how each aspect ofmarketing is developing and, crucially, how to ensuresuccess.
The Marketing Century is edited by Jeremy Kourdi, a businesswriter and executive coach. During his career he has worked with arange of international organizations including HSBC, Pearson,London Business School, IMD and he was Senior Vice-President withThe Economist Group.