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The Media Industries and their Markets

Quantitative Analyses

123,04 € Lieferbar in 2-3 Tagen


This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.


Titel: The Media Industries and their Markets
Autoren/Herausgeber: P. Badillo, J. Lesourd (Hrsg.)
Aus der Reihe: Applied Econometrics Association Series
Ausgabe: 2010

ISBN/EAN: 9780230277700

Seitenzahl: 231
Format: 21,6 x 14 cm
Produktform: Hardcover/Gebunden
Gewicht: 440 g
Sprache: Englisch

PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Télécommunications, Le Nomadisme Numérique, Le Calcul Intensif, Ecologie des Médias.   JEAN-BAPTISTE LESOURD is a Professor at Université de la Méditerranée, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers. - Newsletter
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