Harness the power of real options
Real options theory is based on the Nobel Prize--winning work onfinancial options, and has captured the interest of executives,managers, and investors who need to understand the futureprofitability of an asset. Originally developed to value technologyinitiatives and companies, the method is now being applied broadlyacross various businesses and industries. The Real Options Solutionoffers comprehensive coverage of the real options approach with afive-step framework and examples for applying the author's uniquetotal value model based on real options analysis. This approachwill help executives and investors minimize the risk of committingto new ventures and delivers a framework flexible enough to applyto business initiatives in all types of companies.