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The Religious Dimensions of Advertising

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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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Titel: The Religious Dimensions of Advertising
Autoren/Herausgeber: T. Sheffield
Aus der Reihe: Religion/Culture/Critique
Ausgabe: 1st ed. 2006

ISBN/EAN: 9781349535453

Seitenzahl: 190
Format: 21,6 x 14 cm
Produktform: Taschenbuch/Softcover
Gewicht: 270 g
Sprache: Englisch

TRICIA SHEFFIELD has a Ph.D. in Theological and Religious Studies from Drew University, USA. She has taught religion and feminist theory at the Institute for Research on Women and Gender at Columbia University, at Hofstra University, and at Queens College (CUNY). She is a Lilly Visiting Scholar in Religious Studies for the academic year, 2006-2007, at Austin College, Texas, USA.

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