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The Social Media MBA Guide to ROI

How to Measure and Improve Your Return on Investment

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar


The first book to explain how you can measure social media ROIacross multiple departments, for internal/external social mediabased activities, as well as for new business models(product/services). This book provides help in establishing athorough social media plan, examining your goals, audience andchannel strategy, before examining tools and techniques to measuresocial media metrics and key performance indicators. This bookdebunks the myth that ROI, web metrics and social media measuringis a 'black art', and makes it easy to understand anduse, enabling the reader to create bespoke ROI metrics and improvethe return on activity. Practical, straightforward and informed bythe key principles which the author has explored in his SocialMedia MBA, this transformative look at ROI will inspire a move awayfrom 'Likes', 'Followers' and'mentions' and towards pounds, euros and dollars.


Titel: The Social Media MBA Guide to ROI
Autoren/Herausgeber: Christer Holloman
Ausgabe: 1. Auflage

ISBN/EAN: 9781118898291

Seitenzahl: 160
Produktform: E-Book
Sprache: Englisch

Christer Holloman has been writing technology trend featuresfor Sky News online the last three years and was previously theHead of Digital Product Development at The Times and TheSunday Times in London.
Holloman is a popular keynote speaker with audiences ranging frombusiness students to C-level executives and is frequently hired forconferences and corporate events around the world by clients suchas The Chartered Institute of Marketing, Dell and Nokia.
What makes him a unique journalist and speaker is that he regularlyconsults for major companies and tech start-ups on digital businessdevelopment projects. That means he won't be passing around2nd hand information or theories but instead current best practicesand transferrable hands on advice that will inspire readers anddelegates.
Europe's largest regional newspaper The Evening Standardnamed Holloman one of London's most influential individuals workingwithin New Media.
Christer Holloman is currently completing his MBA at Said BusinessSchool, Oxford University, as a Wallenberg Scholar. He is a memberof the National Union of Journalists and holds a BSc in Businessfrom the University of Umea, Sweden.
For more information please visit to discuss possible speaking engagements email him or Google speaking agencies that representshim. - Newsletter
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