Suche ›

The Strategy Pathfinder

Core Concepts and Live Cases

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar
Dieses Produkt ist auch verfügbar als:


This new edition of the popular The Strategy Pathfinderupdates the micro-cases of real-life problems faced by companiesand executives. These micro-cases help readers to engage with thekinds of situations they will encounter in their working liveswhile provoking discussions about key theoretical themes. Originalpresentation and design makes this an essential companion for boththe business-school classroom and the executive briefcase. TheStrategy Pathfinder brings experienced and potential executivesalike an instant guide to the concepts and techniques they need toknow.
* An innovative introduction to strategy.
* Makes readers active "producers" of strategy,rather than passive recipients of received wisdom.
* Presents essential pathways through the strategy jungle.
* Each case provokes discussion about a key theoreticaltheme.
* Encourages readers to form a view themselves, and then test itagainst the views of others, before offering recommendations abouthow best to proceed.
* Cases are drawn from Africa, the Americas, Asia, Europe andOceania.
* Supported by online lecturer supplements.


Titel: The Strategy Pathfinder
Autoren/Herausgeber: Duncan Angwin, Stephen Cummings, Chris Smith
Ausgabe: 2. Auflage

ISBN/EAN: 9781119990178

Seitenzahl: 472
Produktform: E-Book
Sprache: Englisch

Duncan Angwin is Professor of Strategy at Oxford Brookes University, Oxford, United Kingdom.
Stephen Cummings is Professor of Strategy at Victoria Management School, Victoria University of Wellington, New Zealand
Chris Smith is Senior Lecturer in Strategy at University of Adelaide, Australia. - Newsletter
Möchten Sie sich für den Newsletter anmelden?

Bitte geben Sie eine gültige E-Mail-Adresse ein.
Lieber nicht