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The Wine Wars

The Mondavi Affair, Globalisation and "Terroir"

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Kurzbeschreibung

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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Autor

Titel: The Wine Wars
Autoren/Herausgeber: O. Torrès
Ausgabe: 1st ed. 2006

ISBN/EAN: 9781349280469

Seitenzahl: 170
Format: 21,6 x 14 cm
Produktform: Taschenbuch/Softcover
Gewicht: 0 g
Sprache: Englisch

OLIVIER TORRÈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.

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