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Toward Healthy Snack Choices

The Impact of Self-Regulation and Financial Incentives on Consumers’ Food Intake

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Kurzbeschreibung

The prevalence of overweight and obesity is at an alarming rate. Of the many factors associated with rising obesity, food industry marketing practices that are linked with increased consumption are among the most criticized factors. Therefore, marketers of food items in the entire food chain, from primary producers to retailers, are eater to position themselves as health friendly in response to consumers’ growing health consciousness.
Many people want to resist temptations and have good intentions to eat healthily but in the end fail to act on their intentions. Why is it so difficult to act on intention or maintain attempts for changing health behavior, even for people who seem to be motivated?
The present study provides the first integrated analysis of the two topics self-regulation and financial incentives within the food domain.

Details
Schlagworte

Titel: Toward Healthy Snack Choices
Autoren/Herausgeber: Alexandra Christine Leny Glas
Aus der Reihe: St. Galler Schriften zum Handelsmanagement
Ausgabe: 1., Aufl.

ISBN/EAN: 9783844005271

Seitenzahl: 246
Format: 21 x 14,8 cm
Produktform: Buch
Gewicht: 369 g
Sprache: Englisch

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