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Trust Agents

Using the Web to Build Influence, Improve Reputation, and Earn Trust, (Revised and Updated)

Wiley, J,
E-Book ( PDF mit Adobe DRM )
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The New York Times and Wall Street Journalbestseller-now in a new, updated paperback edition
Today's online influencers are Web natives who trade in trust,reputation, and relationships, using social media to accrue theinfluence that builds up or brings down businesses online. InTrust Agents, two social media veterans show you how to tapinto the power of social networks to build your brand's influence,reputation, and, of course, profits.
In this revised paperback version, learn how businesses areusing the latest online social tools to build networks of influenceand how you can use those networks to positively impact yourbusiness. Combining high-level theory and practical actions, thisguide delivers actionable steps and case studies that show howsocial media can positively impact your business.
* New edition features specific first moves for entering socialmedia for small businesses, educators, travel and hospitalityenterprises, nonprofit organizations, and corporations
* Authors both have a major presence on the social Web as well asyears of online marketing and new media experience
If you want your business to succeed, don't sit on the sidelineswhile new markets and channels grow. Instead, use the Web to buildtrust with your consumers using Trust Agents.


Titel: Trust Agents
Autoren/Herausgeber: Chris Brogan, Julien Smith
Ausgabe: 2. Auflage

ISBN/EAN: 9780470909577

Seitenzahl: 288
Produktform: E-Book
Sprache: Englisch

Chris Brogan is a leadingauthority on blogs, highly rankedby Technorati.com. With over ten years of blogging and media makingunder his belt, Chris is one of the most widely read and respectedbloggers on social software and methods out there today.
Julien Smith has been involved in Web communities for thelast ten years. He was among the first adopters of podcasting andnowactively works with startups to help build a trusted audience onthe Web.

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