The ultimate expose of the Misunderstood Millennials
Understanding Y is a fresh and incisive book that offersa better understanding, appreciation and awareness of theMillennial generation. In this groundbreaking work, author CharlieCaruso has amassed a diverse array of papers, articles and journalsfrom prominent individuals, noted entrepreneurs and bestsellingauthors who collectively explore how Gen Y thinks, interacts andworks. Understanding Y gives insight into the generation andexamines their motivations and passions.
Understanding Y: #andYyoushould provides a refreshinglycomprehensive and candid account of the current disconnect betweenreality and perception surrounding the Millennial cohort.
The impressive list of contributors and collaborators each bringtheir unique insight to explore the myths, facts and motivatorsbehind this generation. Contributors include notables such as DavidBurstein, author of Fast Future: How the Millennial Generationis Shaping Our World, Ryan Heath, author of Please F* Off:It's Our Turn Now, Bernard Salt, author, demographer and socialcommentator; and many more.
* Discover how to motivate, lead, inform, educate, integrate andcollaborate with Millenials
* Learn what experts have to share about the psychology thatdrives Millenials
* Uncover the motivators and passions that excite thisup-and-coming generation
This is a book that offers anyone who interacts with theMillennial generation a humorous, educational, statistical,theoretical and conversational journey for connecting with GenY.