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Web Analytics For Dummies

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar

Kurzbeschreibung

Performing your first Web site analysis just got a whole loteasier. Web Analytics For Dummies offers everything you needto know to nail down and pump up the ROI on your Web presence. Itexplains how to get the stats you need, then helps you analyze andapply that information to improve traffic and click-through rate onyour Web site. You'll discover:
* What to expect from Web analytics
* Definitions of key Web analytics terms
* Help in choosing the right analytics approach
* How to collect key data and apply it to site design ormarketing
* Techniques for distinguishing human users from bots
* Tips on using Google and other free analytics tools
* Advice on choosing pay and subscription services
A detailed and accurate analysis is crucial the success of yourWeb site. Web Analytics For Dummies helps you get it right thefirst time--and every time.

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Autor

Titel: Web Analytics For Dummies
Autoren/Herausgeber: Pedro Sostre, Jennifer LeClaire
Ausgabe: 1. Auflage

ISBN/EAN: 9780470169773

Seitenzahl: 388
Produktform: E-Book
Sprache: Englisch

Pedro Sostre is a respected Internet business and marketingguru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e-commerce journalist andthe weekly analytics columnist for newsfactor.com.

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