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Welcome to the Creative Age

Bananas, Business and the Death of Marketing

Wiley, J,
E-Book ( PDF mit Adobe DRM )
In Ihrem Land nicht verfügbar


This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.


Titel: Welcome to the Creative Age
Autoren/Herausgeber: Mark Earls
Ausgabe: 1. Auflage

ISBN/EAN: 9780470853016

Seitenzahl: 288
Produktform: E-Book
Sprache: Englisch

MARK EARLS is Executive Group Planning Director at Ogilvy London -the UK's largest communications group. Prior to this, he worked atSt. Luke's and a number of other London Ad agencies.
Mark is a frequent public speaker and has presented papers on hisfield of expertise around the world and judged a number of awardscompetitions. He edited the 1999 APG Creative Planning Awards casestudies. He has been vice chair of the UK Account Planning Groupand sat on the DTI Foresight Panel for Information, Technology andCommunication.
Andrew Jaffe, chair of the US Clio Awards described to Mark as 'oneof the London Advertising scene's foremost contrarians'.
Mark lives in North London but dreams of tight lines, off-drivesand sunnier climes. - Newsletter
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