Global business lessons from Bill Roedy, the man who built theworld's largest entertainment network
What Makes Business Rock is the compelling story of how BillRoedy, the Chairman and CEO of MTV International, built the largestinternational entertainment network in existence, much of the timehaving to make up answers for questions which had never before beenasked.
It's a free-wheeling, rock and rolling tale filled with afascinating cast of characters including British entrepreneurRobert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope,and a range of legendary politicians such as Nelson Mandela,Vladimir Putin, and Fidel Castro.
* An important primer on how to build and manage a business in anenvironment of continually evolving and developing communicationsplatforms
* Deals with the cultural demands of countries as diverse asChina, Zambia, and Ireland
* A business book masquerading as the memoir of one of the mostimportant people in the music industry
Entertaining and engaging, What Makes Business Rock offers an upclose look at Bill Roedy the person and professional, and uncoversthe innovative strategies he used to help make MTV the mostsuccessful, and best known, media brand in the world.