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What Makes Business Rock

Building the World s Largest Global Networks

Wiley, J,
E-Book ( EPUB mit Adobe DRM )
In Ihrem Land nicht verfügbar


Global business lessons from Bill Roedy, the man who built theworld's largest entertainment network
What Makes Business Rock is the compelling story of how BillRoedy, the Chairman and CEO of MTV International, built the largestinternational entertainment network in existence, much of the timehaving to make up answers for questions which had never before beenasked.
It's a free-wheeling, rock and rolling tale filled with afascinating cast of characters including British entrepreneurRobert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope,and a range of legendary politicians such as Nelson Mandela,Vladimir Putin, and Fidel Castro.
* An important primer on how to build and manage a business in anenvironment of continually evolving and developing communicationsplatforms
* Deals with the cultural demands of countries as diverse asChina, Zambia, and Ireland
* A business book masquerading as the memoir of one of the mostimportant people in the music industry
Entertaining and engaging, What Makes Business Rock offers an upclose look at Bill Roedy the person and professional, and uncoversthe innovative strategies he used to help make MTV the mostsuccessful, and best known, media brand in the world.


Titel: What Makes Business Rock
Autoren/Herausgeber: Bill Roedy
Weitere Mitwirkende: Wyclef Jean
Ausgabe: 1. Auflage

ISBN/EAN: 9781118082935

Seitenzahl: 272
Produktform: E-Book
Sprache: Englisch

Bill Roedy was chairman and chief executive of MTV NetworksInternational. In this role, he ran all of MTV Networks' globalmultimedia operations for the brands MTV: including MusicTelevision, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, GameOne, Comedy Central, and Paramount Comedy. He also has receivednumerous honors for his corporate and personal contributions to arange of humanitarian causes.
David Fisher has worked on seventeen New York Timesbestsellers, including his most recent book, No One Would Listenwith whistleblower Harry Markopolos (Wiley).

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